Lecture: Full -Time Student & Part-Time Teacher


Maverick Carter, CEO/LRMR Innovative Marketing & Branding

Wednesday, September 07, 2011




“To become wiser, you must allow yourself the chance to positively learn from all people and resources around you”. 

First Day of School Starts at Home

My mom and my dad were the first two teachers in my life.  My mom has been a social worker for 25 years and graduated college while raising me.  She would work and go to school during her one hour lunch break.  I always admired her work ethic, ambition and determination to achieve her goals while remaining a great parent.

My dad to whom I truly respect had a different approach to success but never wanted me to follow his footsteps.  He was born a natural hustler, he dropped out of high school in the 9th grade but had a Masters in “figuring it out”.  Without understanding one might judge the path my dad chose but the beginning of his life was challenging.  He had open heart surgery at the age of 5 years old and was not able to ever obtain a regular working job.  It was not easy for him to be considered disabled or unable, so he decided to take his smarts to the streets which eventually lead to him being incarcerated. After learning a life changing lesson he returned home to ensure that I’d follow his lead for the positive.  My dad’s ambition and ability to work hard in the streets and my mom’s drive to work hard, be enrolled in college and keep me on the right track showed me that determination was innate.  Both of their spirits exist in me.  The path I chose would be up to me.

Higher Education of My Future

One of the best lessons I’ve learned from my environment was how to interact and get along with individuals from all backgrounds and cultures.  The exposure taught me how to relate to and understand differences.  As an established and yet growing professional I knew very early in my life the importance of broadening my social and business network.  The ability to do so allowed me to learn about various languages/dialects, foods, social and business etiquettes and simply the people as a whole.  Although I started out conducting business domestically I eventually began to conduct business within the international market.  This led me to doing business with many worldly individuals. 

I have always been driven by cultural differences.  I decided to use the resources that were easily accessible to me such as communicating with my peers in school, the neighborhood, reading books, the internet, and local travel.  I would ask so many questions to learn as much as possible. More importantly, I would seek advisors who had a broader understanding in specific topics.  Along the way I realized in order to be a great student of life it is important to be a great listener who asks lots of questions and takes the knowledge elsewhere to teach others.

Never Graduate from Learning

Become a life-long learner! Strive off of new information and open yourself daily to learn from everyone and everything around you. I can say with humility that my experiences have allowed me the opportunity to inform and educate people on many levels.  Since I want to continue to be successful and grow closer to wisdom, I allow myself to observe, absorb and inquire.  I continue to read books, research, and above all I study.  As the world changes, the way we conduct business changes. Therefore I position myself around great and successful people from all walks of life so that I can always pick up the best tactics to help me develop my business.  This simple guideline is occasionally overlooked because its right before your eyes, seems too easy to attain but it really is the greatest resource before, during and after any academic institution you enroll in.  In the end you are born a student and life prepares you for lessons good or bad every day.  Be wise enough to make the best decisions, expose the positive lessons and teach someone else.

Please submit all questions and comments to Maverick Carter at .(JavaScript must be enabled to view this email address)






Maverick Carter, CEO of LRMR Innovative Marketing & Branding, is responsible for the company’s overall strategic direction and spearheads their new business development efforts.  In addition, Carter plays a vital role in all client management issues, providing marketing and branding advice and counsel to clients such as LeBron James, 2009 NBA MVP and internationally recognized superstar who plays for the Miami Heat.  Carter also works with the internationally renowned Steuben Glass, America’s premiere manufacturer of fine glass and crystal.

As part of his targeted and strategic approach to expanding the company’s business, Mr. Carter has established key relationships with Fortune 500 companies including Nike, State Farm, Microsoft, Coca-Cola, and the Wrigley Company.  In addition, he has strong ties with leading companies such as American Express, Motorola, Upper Deck, American Eagle Outfitters and Cannondale Bicycle Corporation.  Mr. Carter also has developed a close relationship with Warren Buffet, one of the world’s most renowned businessmen and a noted philanthropist. 

Maverick Carter has been instrumental in the creation and development of the annual “2 Kings Dinner”, one of the premier events during the NBA All-Star Game festivities.  The “2 Kings” event brings together a wide range of athletes, entertainers and Fortune 500 executives hosted by Shawn “Jay-Z” Carter and LeBron James.  The goal of the evening is to create marketing opportunities in a seamless and organic fashion and allow the guests to think of ways to work together in a capacity other than just endorsements and sponsorships.

In September of 2008, More Than a Game, executive produced by Maverick Carter and LeBron James debuted to critical acclaim at the Toronto Film Festival.  The documentary was runner-up for the People’s Choice award to the eventual Academy Award winner Slum Dog Millionaire. It chronicles LeBron and his teammates at St.Vincent-St. Mary High School in Akron, Ohio and their seven-year journey which culminates with a national high school championship.  The film opened Oct. 2, 2009 domestically in the United States, and was nominated for a 2010 Independent Spirit Award for Best Documentary. 

Mr. Carter was influential in the publishing deal with Penguin Press for Shooting Stars,, a book co-authored by LeBron James and Buzz Bissenger, which tells the story of teamwork, friendship, and brotherhood and how the St. Vincent-St. Mary High School team overcame adversity to fulfill their dream.  Shooting Stars debuted on the New York Times bestseller list at #13 on September 8th, 2009. 

In 2010 Mr. Carter was recognized by INC. magazine in their top 30 under 30 entrepreneur issue, and in 2009, he was recognized by the online magazine, The Root, published by the Washington Post, which provides thought-provoking commentary on today’s news from a variety of black perspectives as one of the 100 men and women who are changing the world with their actions, ideas and enthusiasms. In addition, Sports Business Journal named Mr. Carter as one of the 20 Most Influential Sports Agents in 2008.  Also in 2008, he joined Bill Gates, Michael Dell, and Barry Diller among others in Business Week’s feature on top CEOs who made into corporate top spots without the benefit of a bachelor’s degree.

Prior to forming LRMR Marketing in 2006 with Mr. James, Carter was a basketball sports marketing field representative at Nike, working directly under the guidance of Lynn Merritt, the global head of Nike Basketball Sports Marketing.  He was also actively involved in Nike’s efforts to expand the LeBron James brand through various marketing and promotional campaigns.

Mr. Carter attended Western Michigan University and currently lives in Akron, Ohio.